Certificate in Wine Business Management with WSET

César Ritz Certificate in Wine Business Management

Certificate in Wine Business Management

Discover the world of viticulture and become a wine entrepreneur.

Next intake

July 11, 2022


12 weeks





Explore wine entrepreneurship and sustainable sourcing

  • Perfect your wine skills with a broad range of two-week courses in the heart of Switzerland's largest wine-producing region 
  • Meet wine professionals and producers, attend wine tasting and pairing sessions, and visit first-hand the Swiss vineyards or travel abroad virtually 
  • Explore wine entrepreneurship and sustainable sourcing at our Brig campus located in the wine region of Valais 
  • This program offers an engaging experience and sets you up for a career in the wine industry 


The course is comprised of six modules, each spanning two weeks. Modules can be taken separately, but all modules need to be completed to earn a Certificate in Wine Business Management.

6 two-week modules

Learn how to become a wine expert



WSET levels 1 and 2

  • Wineries and wine showroom visits in the Valais
  • Experience working in biodynamic vineyards alongside a professional winemaker
  • Virtual reality discovery visits to major wine areas
  • Tastings and vocabulary development

Wine and Food Pairing

  • Pair food with wine and other beverages to train your palate
  • Use your creativity to explore different pairing possibilities
  • Learn about how to pair old vintage wines with food (how to cook for old wine) and contemporary pairings
  • Discover tablescaping 

Building a Brand and Women in Wine

  • Establishing a wine brand
  • Digital marketing for the wine business
  • Comité Champagne: Masterclass and tasting (with the option to get certified by Comité Champagne)
  • Building your personal brand on Instagram
  • Meeting with women who work in wine

Starting a Wine Business

  • Business plan: from concept to financials
  • Winery design: focus on sustainability
  • Case studies
  • Winery operations: how to set up distribution and systems, stakeholders management
  • Tools to manage wine-based hospitality facilities
  • Winery visit to observe the flow and design

Wine Commerce, Marketing, and Wine Tourism

  • Wine commerce: introduction, channels, key promotional and commerce authorities
  • Case studies
  • Beermaking, market overview, trends and challenges
  • Wine commerce: how to set up a distribution on a given market, structure of the portfolio, portfolio benchmarks, licences and policies in place, INCOTERMS, basics of wine law

Sustainable Sourcing

  • Supply chain management part 1
  • Blockchain and cloud-based procurement systems, traceability issue
  • Bio organizations
  • Project: Modeling a sustainable, resilient, digital, and transparent supply chain for a wine enterprise
  • Wine packaging: impact on greenhouse gases emissions, trends, relations to sustainability
  • Supply chain management part 2

A stamp of approval


Next intakes

We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.

July 4, 2022

Requirements & Fees

  • English language proficiency of TOEFL iBT 55 or IELTS 5.5 or OOPT 50+ or equivalent
  • If you don't have the required language level, you can improve your language and study skills with our English Foundation Program. Please note that if you require a visa, Swiss authorities need to be provided with a valid TOEFL or IELTS score (not older than one year)
  • Recommended minimum age of 18 years

We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.


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Become a wine expert with a Certificate in Wine Business Management