Discover the world of viticulture and become a wine entrepreneur.

Next intake

July 11, 2022

Duration

12 weeks

Location

Brig

About the program

Apply now

PROGRAM HIGHLIGHTS

Explore wine entrepreneurship and sustainable sourcing

Perfect your wine skills with a broad range of two-week courses in the heart of Switzerland's largest wine-producing region
Meet wine professionals and producers, attend wine tasting and pairing sessions, and visit first-hand the Swiss vineyards or travel abroad virtually
Explore wine entrepreneurship and sustainable sourcing at our Brig campus located in the wine region of Valais
This program offers an engaging experience and sets you up for a career in the wine industry

Structure

The course is comprised of six modules, each spanning two weeks. Modules can be taken separately, but all modules need to be completed to earn a Certificate in Wine Business Management.

6 two-week modules Learn how to become a wine expert Brig

WSET levels 1 and 2

Wineries and wine showroom visits in the Valais
Experience working in biodynamic vineyards alongside a professional winemaker
Virtual reality discovery visits to major wine areas
Tastings and vocabulary development

Wine and Food Pairing

Pair food with wine and other beverages to train your palate
Use your creativity to explore different pairing possibilities
Learn about how to pair old vintage wines with food (how to cook for old wine) and contemporary pairings
Discover tablescaping

Building a Brand and Women in Wine

Establishing a wine brand
Digital marketing for the wine business
Comité Champagne: Masterclass and tasting (with the option to get certified by Comité Champagne)
Building your personal brand on Instagram
Meeting with women who work in wine

Starting a Wine Business

Business plan: from concept to financials
Winery design: focus on sustainability
Case studies
Winery operations: how to set up distribution and systems, stakeholders management
Tools to manage wine-based hospitality facilities
Winery visit to observe the flow and design

Wine Commerce, Marketing, and Wine Tourism

Wine commerce: introduction, channels, key promotional and commerce authorities
Case studies
Beermaking, market overview, trends and challenges
Wine commerce: how to set up a distribution on a given market, structure of the portfolio, portfolio benchmarks, licences and policies in place, INCOTERMS, basics of wine law

Sustainable Sourcing

Supply chain management part 1
Blockchain and cloud-based procurement systems, traceability issue
Bio organizations
Project: Modeling a sustainable, resilient, digital, and transparent supply chain for a wine enterprise
Wine packaging: impact on greenhouse gases emissions, trends, relations to sustainability
Supply chain management part 2

A stamp of approval

Next intakes

We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.

July 4, 2022

Requirements & Fees

English language proficiency of TOEFL iBT 55 or IELTS 5.5 or OOPT 50+ or equivalent
If you don't have the required language level, you can improve your language and study skills with our English Foundation Program. Please note that if you require a visa, Swiss authorities need to be provided with a valid TOEFL or IELTS score (not older than one year)
Recommended minimum age of 18 years

We highly recommend applying early. If you need a student visa, please be sure to allow 8 – 12 weeks between application and program start date.

Fees

More info

Experiential Learning

Direct Entry